The Bring Your Own Device (BYOD) trend is no longer a hype, we see more and more people bringing their (own) Mac to the office. The simplicity of Apple devices combined with the power (and of course the esthetics) makes them a wanted device. More and more people consider an Apple MacBook to be a serious option to replace their (corporate dictated) Dell / HP / IBM / Lenovo / etc laptop.
From a corporate IT perspective the BYOD trend is a pain in the ass. All of the sudden IT is confronted with unmanaged devices (if you bring your own, support your own) that need to access corporate resources. In real life there is no such thing as unmanaged devices. If your CFO has a problem with his shiny MacBook Pro you fix it.